Should you choose a car based on its colour? If this is the only factor you are considering, you are probably going to need to think about some others too, like the mileage, fuel consumption, car model etc. However, there is no doubt colour does come into the decision making process. If you are the kind of person who chooses a car based on aesthetics, you may want to think carefully about the colour of your vehicle and which colour you would like. It can be much harder to buy a second hand car based on colour, as it will be harder to find something suitable. If your heart is really set on a specific colour (and a specific model as well), you are best off buying a brand new car. You can select the colour and will pay a premium for the most popular ones, like white or red.